Search Engine Optimisation (SEO) Bristol
SEO or Search Engine Optimisation is the process of improving search engine rankings for keywords or phrases related to your business, ultimately driving targeted visitors to your website. While you may have an excellent website design that is user friendly, do you come up for keywords related to your company and do you have an overall perspective of the success of your online marketing.
SEO is a very important part of creating a successful website or online business and finding a company that specialises in this area is vitally important. Below is a summary of some of the key factors in Search Engine Optimisation.
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Keywords
Finding targeted keywords is the most important factor in SEO and is not always as simple as you may think.
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So, you know your business and you know what services make up your company, therefore choosing your keywords is simple!? Wrong! Establishing your keywords related to what services you provide is one thing and gives you a good starting point, however it may not be what users looking for your services/products may be typing in to the search engines.
Using tools such as Google Keywords can help establish whether or not a phrase will get visitors, but finding less competitive more specific related terms could drive more traffic to your site with a higher conversion rate.
Finding an SEO Company that can find keywords related to your business is one thing but achieving conversions is what counts, and the better the search term/keyword the better the rate of conversion.
Development
Your website looks great and works really well for your visitors, but how do you know it is built to the latest standards?
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Making sure your website is built using the most up to date development standards is another factor in SEO and can be overlooked. Ensuring that code is W3c compliant and that elements of HTML are used for the correct purpose are equally important for enabling search engines to crawl your site easily and effectively. While your site may work and look fine on screen it may be riddled with errors that could cause issues with Search Bots.
Ensuring the site flows correctly within the navigation and making search bots access all the content on your website is another vital onsite SEO standard, making sure the Bots can access your keywords and that keywords are placed in the correct areas within the content of your site helps greatly.
While the onsite development of your website is important, it is also key for offsite development to take place. Helping to promote your site externally via blogs, related websites and viral marketing just to name a few are essential to gain reputation around the web which can all generate related content linking back to the source 'your website'. This offsite development will help drive traffic and encourage better rankings for your search terms ultimately delivering further conversions.
Search Engines
How do search engines work and why do you need SEO to help you show up for keywords related to your business?
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Search Engines like Google, Yahoo and now the newly introduced Bing! have helped greatly with the useage of the internet increasing and with simplicity of use key. Search engines in August 2009 alone provided 10,812,734 queries.
As there are many search engines available and they are all in competition with each other, it is vital that when a user performs a search it delivers the best results possible, so you continue to use their search engine over any other. Each search engine holds its own formula known as an algorithm to determine the search results, building a website that fits the algorithms with relevant content can help with the sites overall performance.
Providing your site has carried out these necessary steps, search engines will rank your site well as long as you have informative and relevant content based on what search is performed.
Black Hat and White Hat? One problem area within SEO which has been around since search engines first existed is the use of manipulative methods to help sites perform in searches known as 'Black Hat'. This method no longer works to the extent it used to and you should be careful if you find your site using such tactics as this could cause you to be banned from the search engines altogether. If you are unsure whether these methods are being carried out on your site then feel free to contact us.
Analytic Reports
Do you know how effective your website is, where your visitors are coming from and how they found you?
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Understanding how people find, use and consume the content of your website is extremely important in determining whether you have a successful site or marketing strategy. Ensuring you receive analytical data from your site can help you understand how, what and why the users find useful about your website. Gathering reports can help you target key areas that under perform or over perform, making your site more user friendly and therefore likely to lead to more conversions.
Not only do analytic reports help with the use of your site but vital information like how many visitors, where they came from, how many pages they visited and how long they stayed can help you learn a lot about your site. You can also see what search terms generate the most hits for your website and see where potential new keywords need to be added.
